26/08/26: Know a Brand That Needs Better Fulfillment? Refer a brand & get Rewarded

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FAIRE

FAIRE

Flexible Fulfillment That Keeps You Competitive

Brands searching for “Faire fulfillment” or “B2B 3PL for wholesale” have discovered that DTC fulfillment and wholesale fulfillment are fundamentally different operations. Their 3PL optimized for single-unit consumer orders struggles with the case-pack quantities, retailer requirements, and B2B shipping dynamics that Faire orders demand.

The search for Faire-capable 3PLs often follows wholesale channel growth. A brand successful on Faire realizes their fulfillment partner treats every wholesale order like a big consumer order — picking individual units instead of shipping cases, using consumer packaging instead of wholesale presentation, and applying residential shipping rates instead of commercial pricing.

Case-pack and inner-pack logic matters for wholesale efficiency. Retailers order in case quantities. A 3PL that picks 24 individual units instead of grabbing a pre-packed case wastes labor and creates quality issues. Brands search for 3PLs that understand wholesale inventory structures.

Retailer-ready packaging differs from consumer presentation. Wholesale shipments need master cartons, proper case labeling, and sometimes pallet configuration. The beautiful unboxing experience designed for consumers isn’t appropriate for a retailer’s backroom receiving.

B2B shipping economics change the calculus. Commercial addresses, LTL freight for larger orders, and delivery appointment scheduling all differ from residential parcel shipping. Brands paying residential rates on commercial shipments erode their wholesale margins.

Jay Group handles both DTC and B2B fulfillment from shared inventory, enabling brands to serve Faire wholesale and their own DTC channels without duplicating stock or managing separate fulfillment relationships.

What is Faire?

Faire is the leading online wholesale marketplace connecting independent brands with local retailers. Founded in 2017, Faire has grown to serve over 700,000 retailers and 100,000 brands, fundamentally changing how independent retail discovers and purchases inventory.

The platform’s innovation lies in reducing wholesale risk for retailers. Faire offers free returns on first orders, net-60 payment terms, and data-driven recommendations that help retailers stock products likely to sell. For brands, this means access to retail distribution without trade show expenses and sales team overhead.

Faire orders differ from DTC in several key ways. Order quantities are larger — retailers buy cases, not units. Shipping expectations are commercial — retailers expect weekday delivery to business addresses. Presentation requirements are wholesale — master cartons instead of gift packaging.

The platform has also expanded into Faire Direct, enabling brands to offer Faire’s terms and logistics to retailers they source directly. This extends Faire’s fulfillment requirements to a brand’s broader wholesale business.

How Jay Group Supports Faire Brands

Jay Group provides wholesale fulfillment infrastructure that handles Faire orders alongside DTC operations from shared inventory.

Case-pack fulfillment ships wholesale quantities efficiently. When retailers order in case quantities, we ship sealed cases rather than picking individual units. This reduces labor costs, maintains product integrity, and meets retailer expectations for wholesale receiving.

Inventory management bridges wholesale and DTC. Our Manhattan WMS tracks inventory at both unit and case level, enabling accurate availability across channels. When a case ships to a retailer, individual unit counts update for DTC availability.

B2B shipping optimization applies commercial rates and services. We route wholesale orders through appropriate carriers with commercial delivery capabilities, including lift-gate service, delivery appointments, and inside delivery when required.

Master carton labeling and pallet building serve larger wholesale accounts. As Faire orders grow, some retailers require specific labeling, pallet configurations, or even EDI documentation. Our operations scale from single-case orders to pallet-quantity shipments.

Benefits for Faire Brands

Unified inventory serves both wholesale and DTC without stock duplication. Case-pack efficiency reduces wholesale fulfillment costs. B2B shipping rates improve wholesale margins. Scalable operations grow from small retailers to large accounts. Wholesale-appropriate packaging meets retailer expectations.

Key Capabilities

Case-pack and inner-pack fulfillment. Master carton labeling. B2B carrier network with commercial rates. LTL freight for large orders. Delivery appointment scheduling. Pallet building for volume accounts. Shared inventory across DTC and wholesale channels.

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Fulfillment decisions shouldn’t be based on assumptions. Let’s talk through your challenges & have a straightforward conversation about whether Jay Group is the right fit for your business right now – no pressure, just clarity.