Let’s talk fulfillment

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As brands scale, requirements for a 3PL go far beyond picking, packing, and shipping orders. Supporting the very different needs of B2B and B2C fulfillment adds complexity. So does tracking lots, serial numbers, and expiration dates, and maintaining kitting accuracy. Managing returns and addressing fraud introduce additional operational challenges, especially as order volume continues to grow. These realities quickly expose the limits of basic 3PL models.