What is KeHE?
KeHE Distributors is one of North America’s largest distributors of natural, organic, specialty, and fresh products. The company serves over 30,000 retail locations including natural food stores, specialty retailers, conventional supermarkets, and independent grocers.
KeHE differentiates through its focus on emerging and better-for-you brands. While UNFI dominates in scale, KeHE has built a reputation for brand incubation and category innovation. Many successful natural product brands launched their retail presence through KeHE partnerships.
The company operates distribution centers nationwide with temperature-controlled capabilities for fresh, frozen, and ambient products. KeHE’s logistics network enables brands to reach retailers across the country through a single distribution relationship.
KeHE’s vendor requirements reflect distribution industry standards: EDI integration for automated ordering, proper facility certifications, specific labeling and case-pack requirements, and routing guide compliance. Meeting these requirements is essential for successful KeHE partnerships.