What is Shopify?
Shopify is the leading ecommerce platform powering millions of online stores worldwide. Founded in 2006, Shopify has grown to process over $200 billion in annual gross merchandise volume, making it the commerce platform of choice for direct-to-consumer brands.
Shopify’s strength lies in its accessibility and extensibility. The core platform provides everything needed to launch an online store, while the app ecosystem and API enable sophisticated customization as brands scale. Shopify Plus adds advanced features like checkout customization and automation through Shopify Flow.
For growing DTC brands, Shopify typically serves as the hub of ecommerce operations. This central role means the Shopify-3PL integration is arguably the most important operational connection in the business.
The Shopify Fulfillment Orders API provides deep integration capabilities. 3PLs can receive structured order data including fulfillment instructions, carrier preferences, and custom attributes.